What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It is an umbrella term for all of your online marketing efforts. Digital marketing encompasses a wide range of activities, from creating and managing a website to creating and managing a digital content strategy, from creating and managing digital advertisements to sending emails. Digital marketing is an important part of any business in today’s age. It enables businesses to reach their target audiences in a more cost-effective and efficient manner than traditional marketing methods. It also provides businesses with the ability to measure the effectiveness of their campaigns and adjust them accordingl...